Greg Vandagriff

If passive, effortless revenue is your goal, I’m fairly convinced that scalability is an integral part of any realistic plan to achieve that goal. It isn’t enough to make a cool website that caters to a market need; it needs to be a “fire and forget” solution that has a built in system for automatically generating free, unique content that caters to a market need.

An excellent example of this philosophy in action is craigslist: the content is generated by users seeking to sell their used goods. So far, so good: we have a source of free content. Now comes the scalability; craigslist takes the formula and adds a scalable spin to it: content is generated by users seeking to sell their used goods LOCALLY.

Suddenly you have an avenue for more than one craigslist. Now you can potentially have an instance of your formula for every state, heck, every CITY. Throw some sort of passive revenue system on there and you’ve got a recipe for money.

Similar to franchises being pre-packaged business operations that can be duplicated for success in any of a wide range of locations, a self-sufficient and scalable website template can be deployed successfully over and over again, each time catering to a slightly different niche. Individually, the earnings of these websites may be modest at best, but in aggregate you can reap substantial profits from a potentially limitless empire of microsites.